I turn product-market fit into a growth engine that scales.

Scaled ARR from $5M to $17M — bootstrapped, in three years

Owned the full marketing function — demand generation, content, SEO, product marketing, brand, and lifecycle across every channel — at a fully remote, product-led company.

The growth came from systems, not spend: repeatable processes, self-serve acquisition, and an operating rhythm that let revenue compound 3.4x. Along the way I built the team behind it — from 3 part-time freelancers to 22 full-time employees across marketing, growth, engineering, and data analytics. This is the post-PMF scale playbook in its purest form.

A signature win: website CRO testing and a full revamp, plus a construction-industry segmentation strategy and targeted campaign that drove a 3x increase.

Website strategy + AI: rebuilt the engine and migrated 1,200+ pages

Led a full brand repositioning and a 1,200+ page website redesign, anchored by a unified SEO positioning strategy and keyword map that kept the brand consistent across every page — including a company-wide rebrand rollout with 301-redirect and SEO discipline.

Built three AI-powered marketing engines in N8N: an SEO/GEO/AEO (answer-engine optimization) pipeline that ranks content in both Google and LLM answers, automated weekly SEO intelligence reports, and keyword-targeted content generation at scale. Repositioned the category from "time tracking" to cost allocation and margin protection, drawn from real sales-call research.

Built a self-serve growth motion — 50%+ conversion, 2x the customer base

Built the marketing function and installed the systems that grew average contract value 3x and generated ~500 MQLs/month, positioning a deeply technical AI product to skeptical buyers while leading a team of four.

The standout initiative: I spotted evening traffic dropping off at the demo-request wall and built a no-code self-service onboarding flow (website CTAs, forms, and Zapier automation) with zero engineering lift. It converted 50%+ of leads to paying customers, doubled the customer base, and drove 3x more customers than the demo funnel — validating PLG, winning CEO and engineering buy-in, and earning a spot on the Q3 2024 roadmap. The company was acquired by SourceForge in 2024.

Launched a new B2B SaaS business under NBC Sports — and beat its Year-1 goal by 20%

As marketing & revenue lead, I helped launch GolfNow Plus — a new B2B SaaS business under NBC Sports — leading 22 marketing and revenue specialists. We hit the first-year goal of $1M ARR and beat it by 20%, earning NBC's Sales Leadership Award.

Also owned the cross-team GolfNow VIP launch, and ran product marketing across the digital product suite on a $2M annual budget.