Get in touch

<aside> <img src="/icons/mail_gray.svg" alt="/icons/mail_gray.svg" width="40px" /> [email protected]

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Or, fill out this form.

Skill Set

🌐 SaaS Marketing Strategy

🌐 Leadership

🌐 Product Marketing

🌐 Growth Marketing

🌐 PLG

🌐 PLS

Certifications

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Project Management Professional (PMP

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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Scrum Certified Product Owner

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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Growth Driven Design (Hubspot)

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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Google Analytics

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Education

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> University of California, San Diego | BA in Psychology

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Hobbies

Family

Reading

Rock Climbing

Yoga & Barre

About Me

I'm a b2b and b2c2b SaaS startup growth and marketing leader with strengths in growth, product marketing, and leadership. I love data, creativity-driven strategy, and getting things done in the trenches.

I've worn all of the hats and have lots of success stories (and a few failures, too). Just ask!

<aside> <img src="https://i.pinimg.com/736x/92/d1/db/92d1db1521d374335498624cc95e9554.jpg" alt="https://i.pinimg.com/736x/92/d1/db/92d1db1521d374335498624cc95e9554.jpg" width="40px" /> https://www.linkedin.com/in/courtney-cavey/

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My Specialities

Checkout services offered by me. Click in for some examples and case studies of my work for each.

Tools

Work Experience

<aside> <img src="/icons/tortoise_gray.svg" alt="/icons/tortoise_gray.svg" width="40px" /> Fractional CMO FrontRace | Remote (October 2024 - Present)

Building out the marketing strategy and foundations from the ground up including positioning, messaging, value props, and growth testing at a high velocity for fast learning.

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<aside> <img src="/icons/tortoise_gray.svg" alt="/icons/tortoise_gray.svg" width="40px" /> Founding Marketing Leader (VP of Marketing) & Venture Builder Lineup.ai | 1848 Ventures, Remote (February 2022 - May 2024 )

Built out marketing strategies, foundations, and funnels, generating brand awareness and customer acquisition. Owned full marketing function, a budget of $1.2M/yr. Managed 4 direct reports, freelancers, and a contracted development agency. I helped navigate FrontRace's acquisition in 2024 before transitioning to consulting.

Spearheaded cross-team collaboration and execution of go-to-market (GTM) strategy.
Cultivated low-touch scaling with an inbound acquisition funnel that automated lead generation ~ 500 MQLs/mo within the first quarter of launch, primarily from content, SEO, and PLG.
Pushed Lineup.ai upmarket into the enterprise space with targeted campaigns and website content, increasing average contract size 3X.
Led customer and market research and competitive analysis to develop product positioning, value propositions, and product messaging.
Created high-quality content at scale, including video demos, pitch decks, one-pagers, email campaigns, brochures, event booth design, case studies, web content, and training materials.
Supported sales on event strategy, sales enablement materials, and training.
Continuously learned from and leaned into emerging technologies, including AI, to optimize the Lineup.ai product and increase marketing efficiency and impact.
Designed and launched omnichannel campaigns, including paid and organic SEO and social media, content, free tools, and more to attract and retain customers.
Designed analytics foundations for accurate performance tracking on the website and funnel, implementing a conversion rate optimization roadmap to target each step in the customer lifecycle and measuring hands-on a/b testing.
Increased SERPs, conversions, and other web metrics with a design revamp and incremental improvements. </aside>

<aside> <img src="/icons/tortoise_gray.svg" alt="/icons/tortoise_gray.svg" width="40px" /> Head of Marketing Hubstaff, Remote (March 2019 - February 2022)

Oversaw overarching strategy and marketing roadmap, developed a two-tiered team of 22 marketers, analysts, and engineers, and managed projects. KPIs included new trials, MRR, and website traffic growth.

Doubled ARR in the first year and tripled it in year three by leading all marketing efforts in a bootstrapped SaaS company with a minimal budget.
Increased product adoption by boosting trial-to-paid conversion rates by 3%, which led to an additional $1.7M ARR — in-app tutorials, custom onboarding drips, and video.
Pushed Hubstaff upmarket and increased enterprise adoption by conducting research with Product to build a joint roadmap.
Segmented customers and the market and built personas with optimized journey funnels.
Designed automations, emails, pop-ups, landing pages, wireframes, and reporting.
Hands-on pricing, website, email A/B testing using tools like Hotjar, VWO, and UserTesting.
Developed and executed GTM plans, managed timelines effectively, and reported back on results.
Managed partner relationship integrations, affiliates, and co-marketing. </aside>

<aside> <img src="/icons/tortoise_gray.svg" alt="/icons/tortoise_gray.svg" width="40px" /> NBC Sports Digital Marketing, Revenue, and Success Roles, Hybrid (May 2014 - August 2017)

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Work Examples

Portfolio Items

Testimonials

Here are some nice things folks I've worked with have offered on my LinkedIn profile.